The average student waited 117 days to move through our pipeline. Everything was manual. Now a qualified applicant can be admitted in moments.
Element451 recently published a customer story on how Richard Bland College rebuilt its admissions operation. Our old system had been customized for us, but it was clunky and working against us. Counselors were buried in paperwork when they should have been in front of students.
What changed
80%
less time spent reviewing applications
1,000+
high school visits this year, up from 850
Minutes
for tasks that used to take 15 to 30 minutes per student
We moved a part time processing role into strategic work and pointed our counselors back at the job they were hired for: recruiting.
The lesson beyond admissions
Speed is a form of customer service. Every day a person waits for an answer is a day they can talk themselves out of saying yes. Plenty of organizations with a strong offer still lose people to a slow process, and nobody notices because the delay is spread across a dozen small handoffs.
My north star is simple: give students the best experience possible.
We are now extending the same approach to Student Success, Residence Life, and Student Accounts.
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